Content Marketing
Demand Works's approach to content marketing is unglamorous on purpose: fix editorial calendar first. Starting with editorial calendar, not a checklist someone else wrote.
What's Included
- Proactive flags when editorial calendar drifts outside expected ranges, flagged the same week it happens.
- A/B testing on anything touching topic clusters, reported in plain language, not a raw export.
- A benchmark report on topic clusters, not buried in a bigger report.
Why It Matters
Ignoring editorial calendar until it becomes visible is usually more expensive than addressing it proactively. Even if a quarterly summary feels like enough on paper.
Ready to Talk Content Marketing?
Ignoring editorial calendar until it becomes visible is usually more expensive than addressing it proactively. Even if a quarterly summary feels like enough on paper.